Deep analysis on marketing, performance, applied technology, and the brands that choose to think first. Written by people who run an agency every day.
Most recent The four areas inside an advertising agency, how advertising, digital marketing and communications differ, and the flowchart that tells you which one your problem needs.
Read full article →The Journal is Koko's open notebook. We publish deep analysis on what is shifting in digital marketing, performance, branding, and applied technology, always drawing from what the agency runs day to day with over 300 brands. No generic listicles, no recycled AI slop.
Topics revolve around what matters to people running a business: social media with a thesis, paid media that becomes revenue, branding as a decision system, AI applied in real operations, and a critical read on what the market is buying and what is selling smoke. Mostly authored by Murilo Souza (founder and martech specialist), with contributions from Hector Muniz (partner, education) and the agency team.
If you want to see how we apply these principles with a client, head to Services.
How to appear in ChatGPT, Perplexity and Google AI Overviews in 2026: the step by step on extractable content, brand authority and presence in the sources AI reads. Practical, no hacks.
The universal 5-block structure, the 3 questions to answer before writing, and 2 complete scripts (a 30s reel and a 90s brand film) you can copy.
Google shipped platform properties in Search Console: clicks, impressions, CTR and position for your social content in search. What it is, how to connect, and what to do with the data.
Scopes from $1,500 to $15,000 a month, who actually works behind a well-served account, and when building an in-house team makes more sense than hiring out.
The 5 types of agency operating here, how the market differs from Toronto, when the postal code matters and the 5 local red flags to check before signing.
The 7 digital marketing trends of 2026 reviewed in July: what held up, what was hype, and the checklist for the second half. No reheated predictions.
A comparison of Meltwater, Mention, Brandwatch, Sprout and Talkwalker, the KPIs that actually change decisions, and the 4-stage process we run on accounts.
The 4 content pillars at a 40/30/20/10 split, a 30-day template already filled in, and how to adapt it for a local service or a national business.
Why services need social proof, process and authority, while products need a trigger, a benefit and urgency. Side-by-side examples, the structure of each script, and how to blend the two.
Communications handles reputation, marketing handles demand. Where scope, KPIs and client profile separate, and when one operation can cover both.
The 5 hook categories that hold retention best, 30 tested openers to copy and adapt, and the 3 mistakes that kill a reel right at second 3.
The fee range by company size, the 3 pricing models, and why the same scope varies up to 5x from one agency to another. 2026 numbers, without the 'it depends'.
Reels script templates that work: PASTOR, AIDA, infinite loop, before/after, tutorial, listicle and hook-promise-payoff. When to use each, full copy examples and visual diagrams.
Meta shipped Ads AI Connectors via MCP in April 2026. What changes for people running paid media, what the connector actually does and does not do, and why more automation without method makes the auction worse for everyone.
JSON is the format connecting AI, Meta CAPI, GA4 and your CRM. You do not need to code, you need to read. A 10-minute guide to stop getting stuck debugging campaigns.
How to choose and negotiate with a digital marketing agency with ROI in mind. 6 questions that lead to better hiring, less waste and real accountability.
Learn how to read the Reels retention graph and understand why your video performed well or not. 6 drop-off patterns explained with practical diagnosis and fixes.
AI-powered CRMs are outperforming legacy platforms like Salesforce and HubSpot for B2B companies. Learn why custom solutions deliver 3x more lead conversion and how to make the transition.
Should your B2B company build custom software or buy off-the-shelf? We break down the real costs, timelines, and ROI of each approach for North American companies in 2026.
Generative Engine Optimization (GEO) is the new frontier of search. Learn how to optimize your content so AI tools like ChatGPT, Perplexity, and Google AI cite and recommend your brand.
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